We are seeking a Social Media Coordinator volunteer to oversee our chapter’s social media accounts (Instagram and Facebook) and effectively describe and promote our organization, mission, and campaign/program objectives. This role will focus primarily on managing the chapter’s social media platforms.
ROLE AND RESPONSIBILITIES: As the Social Media Coordinator volunteer, you will will assist in creating and implementing content and initiatives to support our chapter’s campaigns, programs and events:
- Manage the daily operations of the chapter’s social media accounts Facebook and Instagram:
- Post multiple times a week.
- Outline and manage the social media calendar and scheduling, using Meta Business Suite.
- Coordinate with the team members to ensure that the social media is optimally supporting the work of the chapter and meeting their needs.
- Curate content for the channels by working with program leads and chapter executive committee members to source content and ensure it’s compatible across all platforms.
- Ability to produce or source on-brand and engaging photos and graphics conveying the messaging across all platforms.
- Regularly keep abreast of local events, political advocacy, campaigns, developments etc. that are shared with you via email, to ensure content is shared on our social media platforms in a timely manner.
- Represent the voice of our chapter through the platforms and establish the chapter as a go to resource for important information on ocean conservation and activism.
- Help build the chapter’s community through our social media platforms.
- Grow the social media community across all our platforms.
- Respond to all inquiries/questions/comments that come through our social media accounts (or ensure that you connect with the relevant program leads or chapter executive committee members to help answer questions from the public).
- Support the chapter’s partnerships by delivering on the social media deliverables of the partnership packages.
- Report social media metrics to the Executive Committee each month to help understand our online engagement.
- Work to amplify the chapter’s impact through communications and marketing initiatives
- Use creativity and initiative to identify potential opportunities to drive the chapter’s efforts through our communication channels
This role will report to the Chair and will also work directly with all of the chapter program and campaign leads.
DESIRED SKILLS:
- Advanced written and verbal communication
- Marketing or communications background preferred but not required
- Experience in social media platforms: Facebook and Instagram
- Previous experience using Meta Business Suite, or willingness and ability to learn
- Ability to drive success metrics for the social media platforms
- Knowledge of social media etiquette and pro-tips
- Self-starter who can work well independently
- Great time management skills
- Strong organizational and planning skills
- Reliable team member with high accountability
- Takes direction and feedback well
- Exhibits good judgment and understanding when it comes to interacting externally with chapter’s community
- Passion for environmental issues
- Familiar with (or up for learning) the Surfrider Foundation Ventura County vision and voice
BASIC REQUIREMENTS - Must be a Surfrider Foundation Member, expect to volunteer approximately 2-3 hours per week, one year commitment, strive to attend at least six public chapter meetings per year (our public chapter meetings are held once per month).
INTERESTED? - Please share your experience and a few sentences about why you’re interesting in volunteering in this role with our chapter to our Chapter Chair, Alexandra, at chair@ventura.surfrider.org
We’re excited to hear from you!
By Bill Hickman
Bill is excited to help chapters in the Central Coast region tackle pollution issues that are affecting the marine environment. I grew up on the East Coast and was fortunate to have grandparents who lived near the beach in Delaware. At the age of six, I wanted to be like my big brother so I ‘borrowed’ his surfboard at every chance and caught the surfing bug early on. All my early memories are of clean beaches but later in high school and through college I started to see and feel the impact of litter and pollution. When I moved to California after college, I wanted to volunteer for an environmental organization and Surfrider was a perfect fit. After years of volunteering, I applied for a job with the San Diego Chapter, where I worked for over five years, followed by a couple of years as the Rise Above Plastics program coordinator. Now, I am stoked to be helping Surfrider chapters in Southern California fulfill the mission. Surfrider is an easy place to get involved and make a positive impact to protect our coasts, so I encourage you to help out with your local chapter and make a difference!